Paulo Goelzer, SMC 2.0, Supermarket Training, manager training, Grocery Training, Online Supermarket Training, Operations Training, Harold Lloyd Paulo Goelzer, Norman HayneFacilitated by: Paulo Goelzer, Ph.D and Harold Lloyd, President

Supermarket Management Class 2.0 – 40 years in the making

Designed for passionate supermarket people, this event will be a deep dive into really practical solutions for both the common and the more challenging problems operators experience in their stores each day.

Lots of sleep, an open mind and a willingness to learn/share with others are the only course prerequisites. Be ready to work! This program will undoubtedly exhaust and exhilarate you at the same time

Who Should Attend?

1. CEOs desiring an operations update.
2. Store Operations Executives looking for alternative solutions.
3. Merchandisers trying to complete the puzzle.
4. Successful Store Managers in search of a greater understanding.
5. New Store Managers looking for a major head start.
6. Department Managers with experience in at least three departments.

2017 Supermarket management class 2.0, smc 2.0, alumni,

Click picture to see 2017 class.

Day 1:  To Lower Prices or Raise Standards?

  1. Strategic Planning: Identifying and Developing Distinctive Points of Difference
  2. Creating a Great First and Lasting Impression
  3. Merchandising Magic 3.0 – The 5 Key Merchandising Principles
  4. In Search of Freshness: The Great Differentiator
  5. Recruiting Strategies…What You Don’t Know Could Really Hurt You! – Deb Keller
  6. Crafting a SMARRTEST Goal: Let’s end day one with another plan to improve!

Evening Activity: Group Assignment
With your group, you will read Supermarket Rules (book provided) and pick your 5 favorite rules to adopt.


Day 2: Building Sales, Controlling Costs!

Early Bird Session: Drilling Down for More Sales Dollars

  1. Supermarket Rules (52 of them!)
  2. Resuscitating Center Store Sales. It’s Not Too Late!
  3. Asset Protection: The Art and Science – Bill Alford/Joe Laufenberg
  4. Crafting a SMARRTEST Goal: Let’s end day two with a plan to improve!

Evening Activity: Store Tour – Downtown Chicago
With your team, visit food retail stores, and agree on the best take-away to share with the class next morning.


Day 3: The Power of Passionate People

Early Bird Session: Creating a Cost-Effective Employee Orientation Program

  1. Am I the Leader I Need to Be?
  2. Employee Retention Rules…Sneak peek into Harold’s New Book
  3. Creating your Listening Culture – Doug Madenberg
  4. Achieving Superior Customer Relations with Engaged Employees
  5. Crafting a SMARRTEST Goal:  Let’s end day three with another plan to improve!

Evening Activity: Share your SMARRTEST Goals
With your team, you will identify your top 2 take-aways from the first two days and draft your SMARRTEST Goals.


Day 4: Store Culture and Effectiveness

“Culture is not the most important thing, it’s the only thing” – Costco’s co-founder, Jim Sinegal

  1. Creating a Positive Work Culture/Enhancing Employee Performance
  2. Working and Learning with New Technologies – The Role of Middle Managers
  3. Flatter Organizations, Smaller Budgets and Lifelong Learning
  4. Strategies to Improve Retention – How to Optimize the Formation of Memory
  5. Best Practices in E-Learning for the Supermarket Industry


Paulo Goelzer, Ph.D
IGA Coca-Cola Institute
Retail Learning Institute
Harold C. Lloyd
Harold Lloyd Presents
Joe Laufenberg Sr.
Loss Prevention
Deb Keller VP of Compliance Reference Services, Inc. Bill Alford President International Lighthouse Group, Inc. Doug Madenberg Principal  Retail Feedback Group

Registration + Pricing

Attend for all four days for $1,295 USD.

Each day is designed as a stand-alone event. If you choose to attend specific days, the cost per day is $395 USD.
Price includes class materials, refreshments and lunches Monday thru Thursday.
Price does not include travel, hotel or other meals. Hotel rate includes breakfast.

Early Bird Discount save $300 USD
Register by  Friday, March 30th and pay only $995 USD 
 Group Discount save $995 USD
 Register 9 attendees and the 10th attendee’s registration is free.


The class will take place at the Superior Ballroom in the Holiday Inn Chicago O’Hare.

A special rate of $110 per night + taxes has been negotiated for the class attendees.
This rate will be available until Friday, March 30th.

  • This rate includes Continental Breakfast.
  • Make your reservations in one of two ways:
  • Call the toll free number: 1-800-HOLIDAY (1-800-465-4329) or (773) 693-5800.
    Mention the Group Name: Retail Learning Institute to get the discounted rate.
  • Online go to
    Use the group code: RLI to get the discounted rate.

If you have any questions or need assistance please contact us at Retail Learning Institute:

Phone: (773) 695-2611
Mail: 8745 West Higgins Road, Chicago, Illinois 60631